Does it make sense to buy an old domain?
Basic Guide, about 5 min of reading
When choosing an address for their site, quite a lot of novice owners and developers are faced with a very tempting offer - buying an old domain.
At the same time, they have a few legitimate considerations:
• How can the reputation of a used domain affect your site?
• What is the optimal ratio of price and attractiveness of a domain name?
• How do you check the history of the domain and not be deceived to pay an excessive amount for the address that is under the filter?
You will get the answers below.
Why should you buy domains with history?
Buying an old domain usually occurs due to one of below reasons:
1. The presence of an external link mass which allows you to start the fight for leadership positions in search engine results from a certain level (but certainly not from below).
2. The age of the domain, which also pay attention to the search engines when ranking web resources.
3. Personal needs. The presence of the required keyword in the domain name. Ease of remembering the address, if it is short or it successfully combines the characters. For example, you want to build your website easily, so your wish gonna be to choose a domain name like easybuilder.pro, which will immediately raise the level of prestige of your website. Another example: let’s say you are freelancer and your name is John Connor, so you would really want to get a domain like JC.pro - short and matching your name.
4. For the purpose of reselling at a higher price later on (since the domain has above mentioned qualities and current selling price is lower than potential market value)
What are the risks in buying an old domain?
Now you will learn the simplest truths which will help you easily make decisions when you have questions like "Is it worth it to buy an old domain?" in the future.
1. Nobody gives up really really good promoted domains and sell them separately from the rest of the business.
2. If you are persuaded to buy a “very well” attractive domain for the same “very well” bargain price, 90% of the time your purchase is under the filters, which means it may take a long time with a lot of effort from your end for this domain to have a good reputation again.
How to find out if the domain is under the search engine filters?
To do this, you need to check the history of the domain that you are going to buy. It is necessary to find all possible information about it. Here are some ways to do this:
• Use the irreplaceable service wayback.archive.org. This will help to check in detail the history of the domain and see which sites it existed in different periods of time. From the archive copies provided, you will be able to assess the quality of the content that was previously located at this address, estimate the possibility of it falling under the filters and try to understand whether it makes sense to buy the old domain.
• Try to find out from previous owners (although if there are problems, they are unlikely to tell you about this).
• Search backlinks, assess the credibility of source resources (for example, using ahrefs.com).
After analyzing all the collected information, you can assume the presence of active filters with respect to the selected address or their absence. This is the only way to assess the associated risk. Unfortunately, there are no other 100% guaranteed methods. Even the listed methods cannot give a full guarantee that you will receive all the necessary information about the old domain.
Buying an old domain always entails possible risks that can only be justified by a real need for a specific address. Therefore, if you want to get a site without a "dirty past", buy a new domain.
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(click on the links to learn more)
Domain name - is your website name. A domain name is the address where internet users can access your website.
Search engines penalties (SE filters) - is the negative impact on a website's search rankings based on updates to Google's search algorithms or manual review. The penalty can be a by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques.
Search engines - is a software system that is designed to search for information on the World Wide Web.
Backlinks - a link from some other website (the referrer) to that web resource (the referent).