How to improve your website navigation?

Basic Guide, about 6 min of reading

Your website should be informative and valuable for your visitors. One of key element is a great user experience in website navigation. Your visitor wishes and expect all content to be clear and easy to find. Your navigation is the digital bridge between the visitor and what you have to propose.

We all know how important the first impression in our daily and business life, and your website is often the first touch consumers have with your product or service. Unfortunately, very few puts enough attention and efforts to create easy website navigation. With that in mind, these five tips will assist you to improve a navigation that your website visitors will highly appreciate.
1. Make it Early!
Usually, people creating their websites or e-commerce shops using the templates and simply start adding pages based on the needs and website purpose. This approach can easily lead to miss planned navigation menu. You can do much better if you have a simple draft plan. When you are making your
navigation menu in advance, this is called a “sitemap”—and just as it sounds, it’s a navigation map of your website. There are several options how you can make it. Start drafting a simple map with pen and paper to brainstorm your basic ideas. Then, begin creating it in something as simple as a MS Word Doc.

 

For example:
1. About US
a. Our Products and Services
b. Our Blog
c. Our Contacts

 

There are lot of free sitemap creation tools to automate process for you as well. Just check it in Google. Make your draft simple without too many details. All you need is a basic structure for your website. You may read some good tips in my earlier article here.
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2. Make it Simple!
The language you use should be user-friendly. Simplicity is the key here. Of cause, it’s depends on the website purpose and the its industry. For example, if you were a professional writer for scientific magazines, it would be acceptable to use the word “Articles” to refer to your content, but if you were an e-commerce company, or just simple personal page, “Blog” would be the appropriate word to use. Other example, as an e- shop, you wouldn’t want to name your store “Marketplace” but would choose “Shop” instead.
3. Don’t forget about your main logo
Nowadays, the majority of your website visitors expect certain experiences out of their browsing. One of them that your logo always links back to the homepage. Typically, you will find the logo at the top left corner of the website. It’s important to understand that doing something unusual can result in some confusion, and confusion can lose your potential customers. To ensure you’re creating the best experience for your visitors, you should make A/B tests. We will have new post about it very soon.
4. Make it Mobile friendly!
You need a mobile friendly and responsive navigation by default. A responsive navigation allows any visitor to view your content and design from any device: laptop, desktop, smartphone or tablet. No doubts about it. There are many reasons why about this. One of the main reason is that searches by using smartphones overlap searches by laptops and desktop devices If a user visits your website through their mobile device and has difficulty with your menu, they’ll simply move on to the over website within a seconds.
5. Maximize usage of Your website footer
Your footer is the area where you put some of the items that are not so much fun, like different Terms and Conditions, GDPR and etc. In other hand, it’s pretty important area, because many people scroll down directly to the footer to find some important information like company address or hiring opportunities. Some website owners, especially in e-commerce businesses duplicate their company information to show visitors exactly where the business is located. Secondly, many websites store their social media icons with links in the footer.
 
Hope it was useful reading which will help to attract more visitors to your new website.

Glossary:

(click on the links to learn more)

 

Sitemap - is a list of pages of the website

 

GDPR - is a regulation in EU law on data protection and privacy for all individual citizens of the European Union (EU) and the European Economic Area (EEA). It also addresses the transfer of personal data outside the EU and EEA areas. The GDPR aims primarily to give control to individuals over their personal data and to simplify the regulatory environment for international business by unifying the regulation within the EU. 
 
A/B testing  - (also known as bucket tests or split-run testing) is a randomized experiment with two variants, A and B. It includes application of statistical hypothesis testing or "two-sample hypothesis testing" as used in the field of statistics. A/B testing is a way to compare two versions of a single variable, typically by testing a subject's response to variant A against variant B, and determining which of the two variants is more effective a link from some other website (the referrer) to that web resource (the referent).

 

Responsive design - is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes. Content, design and performance are necessary across all devices to ensure usability and satisfaction.s a list of pages of the website

 

 
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