Myths and Facts about website promotion
Basic Guide, about 5-6 min of reading
Today, many website owners are looking for help from Search Engine Optimization (SEO) specialists. The thing, some of the requirements are technologically impossible and others “fall for the bait” of unscrupulous specialists and waste large amounts of money. This happens because numerous SEO myths and delusions are actively spread.
If you are interested in your website or online shop promotion, read this article to understand what are the SEO myths and how to avoid the most widely common mistakes.
SEO myths about 5 queries
There is an opinion that a single page cannot be optimized for more than 5 keywords. That is not true! Pages can hold any number of keywords you need. It can be 5, 10, 30, 50. There are no limits on this based on SEO rules. However, with a large number of keywords, it is important to keep in mind that you must also adhere to the page proportion parameters. Even if there is an excess, the number of keywords does not necessarily need to be decreased, you can simply increase the amount of text.
Keywords and myths about its size
Another unsupported claim argues that the site cannot be promoted using more than 30 different keywords. This also belongs to the category of “SEO Myths”. In fact, the sizes of the keywords are unlimited and can include hundreds or even thousands of them, depending on the size of your website.
1 keyword for 1 paragraph
Some people think that it is this combination that optimally affects the website or online store promotion but the misconception about this is completely groundless. There is no limit to this either. In any paragraph there can be any number of keywords.
Keywords must be identified by SEO specialists
This one is quite a common opinion among owners of web resources. Many of them believe that it is the hired specialists that should identify the keywords. It’s far from being true. Choosing the wrong keywords may cause irreparable harm to the quality of website promotion. No one will select the best keywords describing your business better than you. After all, you understand and know what is relevant to your business more than anybody else. So do not be lazy and spend a few days of personal time for this important task. This will also save you a lot money.
SEO myths about high and low frequency keywords
Some optimizers and website owners believe that the key to success lies in the use of high-frequency queries. At some point it may seem that it is. But that is again only a SEO myth. In fact, in each case, everything happens differently. Getting into the TOP of the search pages by using these queries is the easiest (and most expensive) way, but the conversion rate can be quite low.
The same applies to the use of low-frequency queries. Some believe that promotion of them will bring the best results. The best suggestion for successful website promotion is to identify the right combination of high and low frequency keywords.
Just a couple of days and you are in the TOP!
Unfair SEO specialists often promise their clients lightning-fast website promotion, and myths about this are widespread among clients who are poorly guided by this topic and thinks that you can buy absolutely everything for money.
Unfortunately, (or fortunately), the real situation disproves these SEO myths. The speed of promotion of your website may depend on the amount invested, but at the same time the duration will still vary within a few months. If you get a promise to appear in the Google TOP pages in just three days - leave immediately! It’s not just myth – it’s a scam! 100% guaranteed you will be wasting your money.
You need to advance on each search engine separately
Another example of cheating gullible customers. Rogue SEO specialists spread SEO myths for purpose, that, due to the difference in search engine algorithms, it is necessary to advance on each of them separately. And therefore, you need to select a separate list of keywords for each. You will also have to pay several times more if you need to cover 2-3 search engines.
This is the deepest deception!
Despite the fact that each search engine has its own ranking algorithms, all search engines approximately equally take into account the same factors (relevant keywords, content quality, high ranked backlinks, etc.).
After reading this article, I hope that you will definitely be able to make your website promotion much more successfully and that you will be able to refute and easily spot the myths that could make you spend extra time and money. This will put unfair SEO specialists who may want to try to cash in on you in their right place.
Also, do not forget to share this material with friends to protect them from making the mistakes described above.
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Website promotion - is the continuing process used by webmasters to improve content and increase exposure of a website to bring more visitors. Many techniques such as search engine optimization and search engine submission are used to increase a site's traffic once content is developed.
Keywords research - is a practice search engine optimization (SEO) professionals use to find and research what people enter into search engines portals while looking for a particular subject.
Search engines - is a software system that is designed to search for information on the World Wide Web.
Backlinks - a link from some other website (the referrer) to that web resource (the referent).